Technology News
by Tim De Chant on August 14, 2026 at 2:05 pm
Natural gas prices could triple in some parts of the U.S., which could saddle hyperscalers with massive bills to power their AI data centers.
by Lorenzo Franceschi-Bicchierai on August 14, 2026 at 1:29 pm
The Administrative Office of the U.S. Courts told TechCrunch that it will start disclosing how many times judges authorized the use of spyware to wiretap suspected criminals.
by Simon Hill on August 14, 2026 at 12:00 pm
Stop fumbling for cables in the dark. These WIRED-tested stands and pads will take the hassle out of refueling your phone, wireless earbuds, and watch.
by Nena Farrell on August 14, 2026 at 11:33 am
If digital calendars are leaving you lacking, these WIRED-tested paper agendas and notebooks could change your life.
by Maddy Varner on August 14, 2026 at 11:00 am
The agency signed agreements to not enforce parts of three federal court orders against auto dealers accused of discrimination—and didn’t notify judges or at least one of its coplaintiffs.
by Mattha Busby on August 14, 2026 at 10:45 am
Joi AI hired 10 people to masturbate using AI companions as part of a monthlong “wellness” study. The company claims the practice could help “solve male loneliness.”
AI & Artificial Intelligence
Data & Analytics
by Kanwal Mehreen on August 14, 2026 at 12:00 pm
If you read only five papers on AI agents, make them these.
by Shittu Olumide on August 13, 2026 at 2:00 pm
Streaming gets used in two different ways when people talk about AI agents. Straighten out your understanding here.
by Matthew Mayo on August 13, 2026 at 12:00 pm
This article will kick off a series on narrow automation optimization for SLMs, and as the first entry will cover one of the more most useful techniques for doing so: constraining the output space […]
by Nate Rosidi on August 12, 2026 at 2:00 pm
Most portfolios stop at a notebook. Take yours all the way.
by Abid Ali Awan on August 12, 2026 at 12:00 pm
Learn how to install Python on Windows using the Python Install Manager, WinGet, uv, Miniconda, or the official Python installer, and choose the best setup for beginners and Python development.
by Shittu Olumide on August 11, 2026 at 2:00 pm
This guide walks through what contributing to open source projects actually covers, how to pick a project that will actually respond to you, the exact git mechanics, and more.
SEO & Digital Marketing
by Mark Ogne on August 14, 2026 at 12:52 pm
More budget won’t fix a marketing model that no longer fits how buyers discover, evaluate, and decide. CMOs need to rethink where they invest. The post The 2027 CMO planning challenge is bigger than […]
by Margaret Lee on August 14, 2026 at 12:52 pm
Every task consumes time and resources. Here’s a system for deciding what earns a place on the agenda and what doesn’t. The post How to decide what’s important when everything is urgent […]
by Mike Pastore on August 14, 2026 at 12:48 pm
Unreliable customer data threatens your personalization and ROI. On Sept. 2, we’ll discuss how to navigate data decay and build a high-trust measurement framework. The post The data trust crisis: Why […]
by Constantine von Hoffman on August 14, 2026 at 12:09 pm
Disconnected systems create missed work and hours of admin. The real measure of martech productivity is how much work the stack eliminates. The post Is your martech stack costing more time than it […]
by Constantine von Hoffman on August 13, 2026 at 1:00 pm
Nielsen’s DoubleVerify deal helps verification as AI takes on more media decisions, raising new questions about trust and transparency. The post The latest AI-powered martech news and releases […]
by Gareth Chilton on August 13, 2026 at 12:57 pm
Marketing can produce more with AI, but every new capability creates work to govern, integrate, measure, and maintain. That’s where AI debt builds. The post The AI debt hidden in faster marketing […]
Branding
by Walker Smith on June 24, 2026 at 8:20 pm
The buzzword in marketing right now is AI. Well, acronym, that is. But either way, AI is all the rage. Every firm of every sort is working hard to incorporate AI into every process, every output and […]
by Anne Bahr Thompson on June 24, 2026 at 2:42 am
Some of the most consequential decisions a brand makes never arrive looking consequential. They appear as cost decisions. Growth plans. New operating models. Policy changes. Shifts in KPIs. Over […]
by Joan Kiddon on June 22, 2026 at 9:24 pm
In 1967, the song “San Francisco” by Scott McKenzie described “a whole generation, with a new explanation.” The line still captures a central challenge for brands today. Customers continually […]
by Tufail Ahmed on June 19, 2026 at 5:06 am
With audience attention becoming increasingly fragmented across platforms and formats, visibility alone is no longer sufficient to ensure meaningful engagement. Brands continue to produce a high […]
by Dr. Derrick Daye on June 17, 2026 at 11:13 pm
Most leaders understand positioning. They know their brand needs to stand for something clear, relevant, and defensible in the minds of the people most important to its future. That is clear. […]
Marketing Technology
by Betsy Utley-Marin on August 13, 2026 at 7:16 pm
Marketing has officially moved beyond its role as a cost center, with growing expectations for the function to prove its…
by Carly Miller on August 12, 2026 at 1:54 pm
Connecting buying group signals is only the first part in understanding buying group purchase behaviors. The harder question is knowing when the signals you’re seeing add up…
by Carly Miller on August 12, 2026 at 1:33 pm
B2B buyers no longer follow a straight line to purchase. Most of their research happens anonymously, across channels, over extended…
by Betsy Utley-Marin on August 4, 2026 at 2:39 pm
If your marketing team is generating plenty of marketing qualified leads (MQLs) but pipeline still isn’t progressing as expected, the problem may not be lead…
by Betsy Utley-Marin on July 29, 2026 at 5:26 pm
For decades, marketers have treated the marketing qualified lead (MQL) as the clearest signal of account interest. A prospect downloads a white…
by Betsy Utley-Marin on July 27, 2026 at 3:07 pm
Marketers have more data and more measurement tools than ever, yet research from Madison Logic and The Harris Poll finds…
Account-Based Marketing
Get Ready For The GTM Singularity At Forrester’s B2B Forum EMEA
by Paul Ferron on June 30, 2026 at 10:00 pm
The ground is shifting beneath B2B go-to-market strategies — and the old rules no longer apply. At B2B Forum EMEA, learn how to navigate the GTM singularity and turn disruption into a catalyst for […]
Call For Entries: Forrester’s B2B Forum EMEA 2026 Awards
by Christina Schmitt on June 17, 2026 at 8:00 am
Has your B2B organization successfully navigated complex buying dynamics to achieve results? We’d love to hear from you if so. Share your story for a chance to be honored at our B2B Forum EMEA in […]
Announcing Forrester’s 2026 B2B Programs Of The Year Award Winners For North America
by Matthew Selheimer on April 2, 2026 at 12:30 pm
Our 2026 B2B POY Awards recognize companies that have raised the bar in marketing, revenue, product, and customer engagement. Get a preview of the stories they will share at B2B Summit North […]
Building Preference Is The Key To Winning B2B Buyers
by Ian Bruce on February 24, 2026 at 2:00 pm
B2B brand and demand teams have long operated independently of one another. But at a time when buying decisions are made before a formal purchase process even begins, that separation is a major […]
Championing B2B Marketing Strategy To Help Clients Grow: Meet Mark Ogne
by Mark Ogne on January 27, 2026 at 10:04 pm
I’m thrilled to join Forrester as a principal analyst covering B2B marketing strategy. For years, I’ve looked to Forrester for smart insights and practical advice — now I get to be part of the […]
Want To Win In Complex Buying Networks? Start With Analysts
by Daryl Wright on December 10, 2025 at 10:00 am
Marketing leaders face a critical reality: Industry analysts hold significant influence over buying decisions. Buyers trust analysts more than vendor executives or sales teams, and that trust shapes […]